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Creative Assembly names Gareth Edmondson as studio director

Tim Heaton takes on wider Sega role as Chief Studio Officer

Sega Europe has named Tim Heaton as its Chief Studio Officer.

Heaton was previously executive vice president of Studios at Sega and studio director for Creative Assembly, but will now solely have a central role overseeing Creative Assembly, Sports Interactive, Relic Entertainment, Amplitude Studios, Hardlight and Two Point Studios.

In his place, Gareth Edmondson, who was previously COO of Creative Assembly, will now fully take the studio director role at the Total War developer. He will lead the company's operations across its UK and Bulgaria offices.

"Sega Europe and its Studios have seized opportunities to come together and share the 4.5 thousand years of developer experience held amongst the staff; harnessing that knowledge is hugely important to the growth of the whole business," said Heaton.

"This was underlined by our first Sega Dev Day in late 2019, which saw hundreds of our developers get together for exactly this purpose. My aim is to continue to cultivate this sort of philosophy across the organisation to the benefit of our products, our people's skills and experiences, and our operations."

Edmondson added: "This is a pivotal moment in Creative Assembly's history. As we move into our 33rd year of game development we have a new FPS IP on the horizon and the Total War franchise is growing across different platforms and into markets like China. We're fully focused on the next phase and I'm thrilled to be in a position to maintain that upwards trajectory by building on our heritage and supporting our talented team to excel at what they do best."

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Christopher Dring avatar
Christopher Dring: Chris is a 17-year media veteran specialising in the business of video games. And, erm, Doctor Who
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